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King's Road Chelsea London

Chelsea in Bloom

Chelsea’s  world  class  alternative  floral  art  show  is  back  with  a  bloom  for  2012!

In  its  7th year,  Chelsea  in  Bloom  will  celebrate  the  Diamond  Jubilee  and  all  things  British  with stunning fresh flower displays lining the streets of the royal borough. Chelsea retailers  will again  compete  to  create  the  most  imaginative  and  creative  display  formed  with  fresh flowers and plants.

Chelsea  comes  alive  for  5  days  (21st  –  26th  of  May)  with  an  array  of  colour,  fun  and excitement  attracting visitors from across the globe. Chelsea in Bloom is a gateway to the
Flower  Show  and  the  ideal  way  to  enjoy  Sloane  Square,  Sloane  Street,  and  Duke  of  York Square   and   the   surrounding   environs   while   strolling   past   the   show-stopping   floral installations and enjoying the world class shops and restaurants

This year, store windows will be inspired by The Diamond Jubilee and English eccentricity.  With  previous  winners  creating  life-size  tree  installations,  enchanting  forest-scapes  and  two storey-high structures, this year the calibre of the competition is set to be better than ever!

Official RHS Judges will put the retailers through their paces and will judge the participants on creativity, flair, use of fresh flowers and their take on the traditional theme.  Guided  tours  will  be  available  from  the  Chelsea  in  Bloom  pop-up  information  point  on Sloane  Square;  ensuring  that  visitors  don’t  miss  any  destination  on  the  list.

Visitors  are encouraged to vote for their favourite Peoples Choice Award for the most popular and eye-catching display by visiting

21st May 2012 - 26th May 2012

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