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21st May 2012 / 26th May 2012
Chelsea’s world class alternative floral art show is back with a bloom for 2012!
In its 7th year, Chelsea in Bloom will celebrate the Diamond Jubilee and all things British with stunning fresh flower displays lining the streets of the royal borough. Chelsea retailers will again compete to create the most imaginative and creative display formed with fresh flowers and plants.
Chelsea comes alive for 5 days (21st – 26th of May) with an array of colour, fun and excitement attracting visitors from across the globe. Chelsea in Bloom is a gateway to the
Flower Show and the ideal way to enjoy Sloane Square, Sloane Street, and Duke of York Square and the surrounding environs while strolling past the show-stopping floral installations and enjoying the world class shops and restaurants
This year, store windows will be inspired by The Diamond Jubilee and English eccentricity. With previous winners creating life-size tree installations, enchanting forest-scapes and two storey-high structures, this year the calibre of the competition is set to be better than ever!
Official RHS Judges will put the retailers through their paces and will judge the participants on creativity, flair, use of fresh flowers and their take on the traditional theme. Guided tours will be available from the Chelsea in Bloom pop-up information point on Sloane Square; ensuring that visitors don’t miss any destination on the list.
Visitors are encouraged to vote for their favourite Peoples Choice Award for the most popular and eye-catching display by visiting chelseainbloom.co.uk